Brand Story

The Mirror Of
Mountains And Seas:

Light Born From The
Coast

I’ll swing by tomorrow morning

Born in the light and shadow of the coast, in the light and shadow by the seaside, there are countless people's tender feelings for the sea. And he was the most persistent "chaser of light by the seaside" among them - when the morning mist had not yet dissipated, he gazed for a long time at the rocks that were shrouded in mist like a curtain and gradually revealing their Outlines. Even when the damp dew soaked his sleeves, he did not move an inch. At noon when the scorching sun was high in the sky, he stood quietly on the beach, enjoying the golden glow of the waves rising and falling with the waves, just like the fragments of gold foil scattered on the sea surface. When dusk spreads across the sky, he would squat for a long time by the tidal flats, gazing at the setting sun dyeing every grain of sand a gentle orange, and even the sea breeze brushing past his fingertips carried the fragrance of warm light.

I’ll swing by
tomorrow
morning

slip these sunnies on again

In the fleeting glimmers and soft-whispering shadows along the coast, lies the deep affection so many hold for the sea. He’s the most dedicated of all the “coastal light chasers” — when the morning mist wraps the land like a sheer veil,

It’s time to take off the sunnies
you’ve been wearing all day

However, it is precisely this extremely delicate perception of light and shadow that gives him an extraordinary "obsession" when choosing sunglasses. While taking a walk, I wanted to gaze at the returning sailboat from afar. However, the color deviation of the lens merged the sea and the sky into a blurry color block, and even the outline of the sail became hazy. After surfing, taking a rest on the reef, the hard frame of the glasses pressed tightly against the back of the ears, causing waves of pain and even reducing the comfort of enjoying the sea breeze. The most regrettable thing is that at dusk, when one wants to closely observe the faint glimmers of the waves crashing against the rocks, the lenses are like a thin mist, instantly "smoothing" the edges of that fleeting light and shadow, making it lose its clear outline. Every romantic moment by the seaside that he cherished in his heart has lost its original charm because of a pair of sunglasses that did not meet his expectations.

One dusk, a wind carrying the scent of sea salt blew slowly from the pier. He took off the sunglasses he had worn all day long, and his fingertips gently tapped the hard temples. Amid the faint sound of metal clanging, a thought suddenly became clear: the inability to find the sunglasses he liked was not because the number of choices was insufficient, but because there had never been a design that could truly understand this "yearning for the light and shadow by the seaside".

At that moment, the "rustling" sound of the distant waves crashing against the shore was like a signal - there was no need to search anymore. It was better to create it with your own hands. He made up his mind to create a sunglasses brand exclusively for the seaside and for those who chase light: the lenses must accurately reproduce the clear and deep blue of the sea, while also retaining the transparency of sunlight penetrating the clouds, and must not allow any color cast to steal the slightest bit of light and shadow. The frame should fit the curve of the cheek, as light and stress-free as a gentle sea breeze. Even if worn throughout the afternoon, it won't cause the slightest pain. Even in every minute detail, the affection for the seaside should be integrated: fine wave patterns are carved on the inner side of the temple, so that when the fingertips glide across it, memories of the waves can be evoked. The light transmittance of the lenses should be just right for the soft light of dusk, allowing every grain of fine sand (to fully display the beauty of being dyed orange)...